is this a real news story or faked ad ?

this was presented as a msn linked news story but I think its an a ad but my question is why would the website the story is on let them do this ?

http://www.tmz-web.com/g1/v1/vibe/th-01a/inq.php

probably fake, that’s not even TMZ’s website.

I was just checking but as skeezy as tmzs real site appears to be I wondered if they just got paid for them doing that