God help us. Yesterday, UK TV station Sony Movies Classic underwent a seasonal (I hope!) rebranding and relaunched as Sony Movies Christmas. On September 24th. Their Christmas fare kicked off at 6AM with The Boy Who Saved Christmas. Here’s their launch announcement.
If I take an unreasonably optimistic view and assume that they’ll morph back to Sony Movies Classic at, say, midnight on Dec 25th, that’ll be a quarter of the year spent on Christmas broadcasts. Smart money says this runs through most of January: a third of the year.
Schools are barely back and I’m annoyed already.
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