I found a site that shows watches used in James Bond films. As a James Bond film fan and someone with a small collection of watches, I found it interesting. Cutting to the chase:
[ul][li]Dr. No (1962): Bond wears a Rolex Submariner[/li][li]From Russia With Love (1963): Bond wears a Rolex Submariner[/li][li]Goldfinger (1964): Bond wears a Rolex Submariner. Pussy Galore wears a Rolex GMT[/li][li]Thunderball (1965): Bond wears a Rolex Submariner. Domino’s brother’s watch is a Breitling Navitimer[/li][li]You Only Live Twice (1967): No watch seen[/li][li]On Her Majesty’s Secret Service (1969): Bond wears a Rolex Submariner and a Rolex Chronograph[/li][li]Diamonds Are Forever (1971): No watch seen[/li][li]Live And Let Die (1973): Bond wears a Hamilton Pulsar P2 and a Rolex Submariner[/li][li]The Man With The Golden Gun (1974): Bond wears a Rolex Submariner. Scaramanga wears a Rolex Cellini King Midas[/li][li]The Spy Who Love Me (1977): Bond wears an LCD Seiko LC Chronograph[/li][li]Moonraker (1979): Bond wears a Seiko LCD Digital[/li][li]For Your Eyes Only (1981): Bond wears a Seiko Quartz Analog/Digital Alarm Chronograph[/li][li]A View To A Kill (1985): Seiko[/li][li]The Living Daylights (1987): Watch unknown[/li][li]Licence To Kill (1989): Bond possibly wears a Rolex Submariner[/li][li]Golden Eye (1996): Bond wears an Omega Seamaster Professional Quartz. Agent 006 wears the same, but the previous year’s model[/li][li]Tomorrow Never Dies (1997): Bond wears an automatic Omega Seamaster Professional[/li][li]World Is Not Enough (1999): Bond wears an Omega Seamaster Professional[/li][li]Die Another Day (2002): Omega Seamaster Professional[/li][li]Casino Royale (2006): Omega Seamaster Professional[/li][/ul]
IIRC it was in Moonraker that Bond drove past a large Seiko billboard.