Ok, first off, I do have to do a class presentation on this. The problem is, I’m having trouble identifying just what one is. I can google it, but I get a lot of sites companies’ “value propositions”, but nothing telling me what one is intended to be. This is not a term I heard out in the corporate world - is it a recent development?
Looking at the ones I see, they seem to be something like a combination of a company’s strategic objectives and their ethics statement, but geared toward their customers instead of mainly being aimed towards employees and stakeholders. Am I close with this idea or do I need to look further?
A value proposition is what the company has to offer the market that distinguishes the company from its competitors. Common value propositions may cover a quality of service, cheapest prices or broadest range of product.
Your company proposes to its customers that there be a deal - you provide your product or service, they provide money. What you propose is your “proposition.”
What someone would pay you money for is something that has value.
I first heard this about ten years ago, and thought it sounded hackneyed and cliche at the time. It’s just gotten worse since then.
Is business the correct context for your question? I ask this because, upon reading the subject line of the OP, I immediately assumed the epistomological perspective, and thought you might be referring to a “value judgement”.
Analytical propositions, empirical propositions, metaphysical propositions and value judgements are the four basic justifications of human knowledge.
Fuji Kitakyusho, while I’m a library/information science student, the class this presentation is for covers knowledge management, and is business oriented.
Thanks for the help folks. It looks like I was headed down a somewhat incorrect path with the idea I had. This will head me in a more correct direction.