Well, how 'bout it? It doesn’t seem to me that I’m taking a categorical position the way you are, so I don’t know - I hate it but it’s fine, I guess? Obviously I don’t agree with them, but I think that’s covered by what I said about being comfortable with a special anti-racist moral judgment. I’m with Little Nemo on that. Racism bad; boycotting racists OK. Homophobia bad; homophobic boycott also bad.
I also don’t see the merit in the argument about “using the same tactics as.” A boycott is a neutral device. It’s like saying you don’t want to make a speech because those are what Jerry Falwell makes, which is maybe a little closer to home than the Nazi deal. To me, a boycott is either justified or not based on the value of the thing it’s protesting; there’s no inherent moral value in purchasing or not purchasing something. Hating gay people is a terrible justification for a boycott, hating racism is not. I M humble O.
In this case, I’m making the judgment call that, you know what, bully the racist. Fairness to racists stopped being merited, I don’t know, 35 years ago if it wasn’t a hundred? Shout a motherfucker down, and bring whatever pressure to bear against him that you can within legal/ethical limits. This is within my limits. I acknowledge the relativism at work there, and I’m comfortable with it. We’re all relativists. And no matter what I think about it, your hypothetical boycotters are certainly within their rights to try it. I’ll boycott the fuck out of their boycott, and we’ll see. If there’s blood in the streets, it won’t be because of a boycott, it’ll be because each of us is antithetical to the other, and if that’s the case, it couldn’t have been avoided by not boycotting.
Your employer’s business is his or her business, though. I think you’re actually misstating this, even though I do get what you’re saying your point is - your employer is none of the boycotters’ business. The employer’s not getting involved because your employer gives a shit what you say. The employer’s getting involved because the customers give a shit, which is what gives the customers power over the racist, the leveraging of that power being the entire point of the operation. The unfairness is kind of the appeal. Free society can’t buy you a muzzle, but it can change the price.
The unfairness of it would also be, I agree, worrisome in different circumstances. Government involvement would be one. In those circumstances I would worry about it, and the existence of those circumstances is reason to be careful about getting all self-righteous, but I don’t feel like it’s a reason to never tell anybody to shut up. I will defend to the death that racist’s right to say his bullshit, and then pay the fucking price for it. If that risks racism becoming an oppressed worldview, high five. I don’t see how it threatens any other kind of speech rights, though.