Ah… if 'twere only thus! I could have avoided decades of child support.
Certainly not :mad:
She’s got the hots for me. She’s just never met me and doesn’t realise it yet. I guess I’ll have to switch from Geico. 
Flo is 40 years old. You have to be this highto date her.
The advertising agency absolutely has to know that the two men will be seen as wink-wink nudge-nudge gay to a very large portion of the audience. Whether or not they are officially supposed to be gay is not really important. I’m sure the ad agency and Progressive deliberately went for wink-wink nudge-nudge, to the exclusion of both “totally not gay” and “yes, they’re officially gay”.
Seconded. I was gonna say just about the same thing.
According to the guys who made the ad, it wasn’t intended to be gay, but after people started interpreting it that way, they decided to take advantage of it (running the ad on Logo and so on).
They say they were going for a Joey/Chandler dynamic. So, gay. 
Haha, that’s funny. I didn’t think for a second they were gay. I thought they were brothers, or old friends; you know, the kind of relationship that thrives on one-up-manship. Not very sexy; I never even noticed the rainbow. 
But I’m straight female, so what do I know.
Well, they both seemed television-gay, but having the blonde guy ‘own’ the brunette guy’s watch? WTF? There’s no straight or gay relationship that would make that make sense.
It’s like the ad men wanted to have the two men be a couple and then decided to make the blonde a very upfront and mature rent boy. Some ads with straight couples make the women out to be a gold-digger and/or financially dependent on the man, but nothing that blatant!
I don’t have any gaydar (to the best of my knowledge), so take this for what it’s worth:
I didn’t see them as gay. I saw them as roommates, and the one who bought the watch is probably anticipating seeing what else he can pick up from his buddy if Flo can’t help him out.
No more so than most ads fail at representing real life.
I vote gay.
Nah, I didn’t see those two as gay at all. The watch thing clinches it for me that they’re not.
And the rainbow stripe? It only has three colors. Hardly a rainbow.
Given the number of posters who don’t see the obvious gayness of the couple I’m starting to understand how some parents are oblivious to their kids being gay, and women marry men who are gay only to be shocked later.
Do you really not see it in the mannerisms, the look, the lilting conversational softness of the man in glasses, the arch banter? Really? Fascinating.
As a straight male…
They definitely come across as a couple to me. I don’t know how finely attuned my “gaydar” is but FWIW they pinged it through their interactions and mannerisms. The watch thing gives me pause but I think I dismissed it as a humorous “hook” for the commercial. A straight couple could still get away with that, IMHO, if it were the woman who bought the watch.
Still, consulting on insurance is something I would do with a SO, not with a male friend.
This point is actually the capper. This is something *couples *do, not buddies. This is not something heterosexual males tag along with each other to do unless one guy needs technical advice from his buddy, and that’s not the case here.
My husband and I are insured by Progressive.
According to my sister-in-law, who is an insurance agent, most insurance companies treat same-sex couples as two separate people and surcharge them accordingly. It’s no secret and no problem, unless you’re one of those people in a same-sex relationship that’s being overcharged.
Progressive is well, progressive in that within the confines of each state’s laws, they recognize same-sex marriages and registered domestic partnerships as married couples. In my experience, you do need to call them to get yourself set up- their website still doesn’t understand SSM couples.
She tells me that from an underwriting standpoint, gays are a better risk. From a purely statistical view, we take better care of our stuff and don’t get into as many accidents.
It’s only been fairly recently that whether a person is gay or straight has been known to underwriters with any reliability, and most likely, that data has come from companies like Progressive who actively market to and support gay people, so they’re able to capture that information when other companies ignore it.
Gay. “Gayer than a tree of monkeys on nitrous oxide” gay.
There is no doubt in my mind that they are intended to be a couple.
But, I theorize they included the watch bit for plausible deniability in case any stick-up-the-ass types got offended at gay people in a commercial.
There’s no doubt in my mind they’re supposed to be gay (the mannerisms of Rainbow T-Shirt alone should be a tip-off). But I never thought they were a couple, the watch thing makes no sense if they’re a couple.
Actually, the watch thing doesn’t make much sense period.
This gay man has never seen them as gay. Friends, yes. But not gay. The watch thing at the end…so straight. “Now I can buy my watch back!” “This watch? Not for sale.” SOOOO straight-friends-one-upmanship. Definitely not gay.