We, as private citizens, consumers, and writers are under no obligation to abide by Lego’s purported restrictions on the use of its trademark. Lego, the government, nobody has any cause of action against me if, when I talk or write about their product, I refer to them as Legos.
Trademark law does not give the holder the right to control all use of the term in question. And a company does not have the power to define the terms of fair use. Fair use is based on our rights under the First Amendment and cannot be limited in this manner.
I have always referred to them as “Legos,” and I intend to continue to do so.
I care about the Lego corporation, and I appreciate what they have given to the world. I also respect people’s desire to protect and preserve their brand of product. Therefore, even though I am not legally obligated to do so, I will henceforth refer to them as “Lego blocks”.
Is this a US usage? I have never heard “Lego” being pluralised, or being used as a noun to describe a single piece. In my childhood, “lego” - not capitalised, at least in my mind - was a collective noun for all the pieces. (“Tidy up that lego, child!”)
I can’t imagine “Lego” being used collectively in the U.S., except as an ironic pose (and one seldom bothers with irony with kids, eh?); I and everyone I know call the bricks and blocks “Legos.”
I Legolized my foot in the middle of the night, it was painful. I consider the toys I had as a child, and when I see todays toys it is easy to see the Logolization of the toy market.
Currently held Lego = Legot
Under the couch Lego = Legone
Cheap Lego knockoff = Illelegomate
Just so you know, your efforts really have no effect on the issue. Neither your nor any other consumer or writer’s use of the word “Lego” has any effect on the Lego company’s trademark rights. They have to say what they say in order to preserve their trademark rights, but it doesn’t matter whether or not you follow it.
I’ve always called them Legos. If the staff in LEGO stores refers to them as legos, so will I. 1 brick is a lego, 2 or more bricks are legos. to them. Now I’m off to grab a coke and photoshop some images, but before i do, I’d better wipe my dirty monitor with a kleenex.
Trademarks are supposed to be used as adjectives, but no one can force us to use them as nouns.
In that case, I’ll do it just because I respect them, and they did ask for it. It may be true that they had to ask for it, and they don’t really want it, but I think you or anyone would have a hard time showing this.