Levi rivets

When I saw this article, I thought it would be about the crotch rivets, which allegedly were discontinued when a Levi Strauss exec went camping and spent some time squatting near the fire.

When he stood up the heated rivet came into contact with his naughty bits :eek:, and “Goodbye rivet.”

Or so I heard it.

According to the company (pdf warning), the crotch rivet was discontinued during WWII due to a shortage of raw materials. Certainly makes more sense than a rivet getting too hot whilst the owner was squatting next to a campfire.