But you don’t have to send a letter to every household in your constituency. First of all, the only national elected offices are president or vice president. Since the average Joe isn’t going to be president, why should we expect an average Joe to be able to campaign for president? After all, there are 250 million americans and only one president. That seems to suggest that the vast majority of americans will never get a chance to be president. Too bad, so sad. So you have to be somebody special to become president. Not necessarily born into the elite–just look at Bill Clinton. But Bill Clinton had an inordinate ability to socialize and make friends with people and get them to support him throughout his career from backwater Arkasas to elite schools to the governorship to the presidency. If you can’t match Bill Clinton’s smarts and charisma, why exactly do you think people should vote for you?
Second, all other political offices are state offices. So you’d only have to send a letter to everyone in your state. Except you don’t even have to do that. Most state offices don’t represent the whole state either, except governors, lt. governors, senators, a few other executive branch officials like attorney general, and perhaps elected state supreme court justices. The vast majority of offices represent a subset of the state. National House seats (except Alaska and Wyoming), state house seats, state senate seats, mayors, city council, county council, local elected judges, dogcatcher, school boards, etc. So you only have to reach all the voting households in your district.
Except you don’t even have to do that. In my state, and I’m sure in yours, the state prints up a voter’s guide, where every candiate on the ballot has the opportunity to post their photo and a short article explaining why voters should choose them. Even the third party candidates and independents get this chance.
And third, there is also free media. Most of the information voters get about candidates doesn’t come from paid political advertising or voter’s guides, but from unpaid media. The papers cover the race. They interview the candidates. They cover the speaches, the rallies, the debates and the gaffes. And the candidates and parties pay nothing for this coverage.
But the media won’t cover you just because you have a few interesting ideas. You have to be able to do more than that. Face facts, if you can’t convince your friends and neighbors to support you in your campaign, how exactly are you going to convince the rest of the voters to support you? You have to provide some compelling reason for people to vote for you. Maybe you’re extra-likeable. Or you’re a smooth talker. Or you have a keen grasp of policy. But you have to have something.