I hope Cafe Society’s the right place for this since it’s about cinema, but feel free to move it if it’s not…
Does anyone else remember me? Myself and one older friend remembers when they used to have a sort of colored-bubble-liquid projection on the movie screen before the actual movies started up, which were gradually phased out and replaced with 20 minutes of previews instead as the years went by. Most of our friends don’t have any recollection of this stuff, but both of us remember it being ubiquitous through most of our childhoods, early-mid 80s in the midwest (Michigan, Illinois, Indiana) and Massachusetts where we grew up.
Anyone else? What was this called? It’s hard to google something when you don’t actually know what it WAS!
It was done in the 70s and beyond in multiplexes between shows. They had dispensed with a curtain, so when the movie was over, they’d project that as the cleared and cleaned the theater. The previews would begin around the advertised showtime; it was to show something other than a big blank white screen when you entered the theater.
It was slowly phased out for slideshows with ads and trivia questions. This is because of the amount of money to be made from the trivia question industry.
80’s was just a blank screen until the previews started. Sometimes there’d be muzak playing over the speakers.
90’s still images on the screen. Ads for local businesses. Word scramble. “Fun” facts. Etc. Musak or some annoying “pop hits” radio exclusive to that theater chain playing.
00’s full blown commericals for stuff like Coke or M&M’s. “First Look” segments about various shows or movies. Generally all around annoying stuff.
Yeah, that’s why now I usually bring an MP3 player with me to the theater.