I seem to have read a lot of articles lately about people who’s job is to get houses ready for sale in the ways you are asking about. I know that there have been several articles in the New York Times in the Home section (Thursday) in the past year or so. Of course, these stylists mainly work on multi-million dollar places…but you can use their ideas. The difference in sale price once a house has been “styled” for sale is quite astonishing.
Apparently, the key is for the house to be furnished, and it should look like people live there. But it should not necessarily look like YOU live there. Rather, the house should imply a lovely lifestyle that may not be exactly your lovely lifestyle. You want people to be able to “project” themselves into the house–to imagine themselves living there.
Some of these ideas have been mentioned above, but here are some I remember:
–Get rid of clutter. Now is the time to get rid of the stuff that you have been meaning to get rid of. Stuff that you want to keep, but can live without for a few months, pack up and move it off-site. Less stuff in the house will make it seem bigger.
–Remove anything that is TOO idiosyncratic. Box up the Vikings stuff. If you have hundreds of family photos, remove some, and leave a few. Also, remove anything that might turn potential buyers off–your Montana Militia magazines, stacks of Jehovah’s Witness literature, sex toys.
–Add some “accessories,” like fresh flowers in a vase, a book on the nightstand. You want to suggest that life in your house is relaxed and enjoyable.
–Spruce it up. Steam-clean the carpets (this will help reduce the smoke/dog odor), polish the woodwork, plant some flowers. A weekend of work could pay off handsomely in a quick sale and a higher price.
My husband and I got a real bargain on our house because it had been on the market a long time. I think potential buyers were instantly turned off by a few things–like the fact that the whole house smelled like ferrets. We were imaginative enough to see past these things, and we were willing to take the time and trouble to remedy them. (We ripped out the wall-to-wall carpet and the ferret smell went with it.)
But most people don’t want a “fixer-upper”–so do what you can to make the place as instantly appealing as possible.
Good luck!