Being an American, that is to say a vain, self-obsessed, instant gratification dependent, pleasure monkey, all the mumbo jumbo about longterm cardio-vascular health is meaningless. So what is it going to do for me now. Will it make me run faster like a new pair of Keds? Clear up my skin? Make my hair shinier and more luxurant? Give me more reliable and longer lasting erections? Will there be any possible noticable effect besides seeing a lower number on a piece of paper in a couple of months?
Bingo.
High cholesterol will make your Willing Willy into a Limp Laddie faster than you can say Erectile Disfunction.
Speaking as someone who just went on meds for my cholesterol, now I care.
If you’re looking for a benefit “now,” just remember that your “now” is constantly changing, and high cholesterol can limit how many “nows” you have left.