I think I remember getting something like that in the mail before. A survey with some cash ($2-$5). I think they were trying to guilt people into responding.
I wonder what their ROI is with a marketing move like this?
I suspect they are looking for people for more in-depth opinions. I believe this survey only asked how many TVs do you have, how much do you watch, and are you Hispanic or not. So it seems they are looking for Hispanic reviewers.
Not being Hispanic, I probably won’t get “a call-back”, as it were, but you never know.
I few years back I got the same thing. I also filled out a log of my TV-watching habits, which netted me an additional $30 (if I recall correctly).
The survey seemed primarily concerned with whether I was Latino. It asked about race as well as which languages were spoken in the household. The log didn’t have any way to enter information on what I watched online, as opposed to over the air or cable. So I left it blank except for an explanatory note about how the television was on whenever I was home, and I watched television shows on it, but at no point did I “watch television” in the way their logbook was designed to measure. Even at the time it struck me as an archaic method of gathering data.
I got $30 from Neilsen for filling out a TV watching diary. I see at as a win-win. I get money for some brief paperwork, and the shows that I like to watch get more ad money and stay on the air longer.