The mistake in styling is nothing compared to the idea the marketers had to have the poet Marianne Moore come up with the name of the new car. Among her suggestions:
Hurricane Accipter (hawk)
The Impeccable
Symmechromatic
Thunderblender
The Resilient Bullet
Intelligent Bullet
Bullet Cloisoné
Bullet Lavolta
And her ultimate recommendation
Utopian Turtletop
“Edsel”, while a dumb name, was at least the name of Henry Ford’s son, who had advocated for a model priced between the Ford and Mercury lines.
