Martinizing?

[Bosda_Di_Chi_of_Tricor]

In THIS POST (LINK), the question is asked:

What is martinizing?

OK.

What is Martinizing, anyhoo?

[Johnny_L.A]

From wiki:

Martinizing Dry Cleaning is a dry cleaning franchise founded in 1949. Martin Franchises, Inc., the parent company, is the largest dry cleaning franchise in the United States, with over 600 franchised stores worldwide. The family owned company is based in Loveland, Ohio.

The Martinizing process promises one-hour dry-cleaning, much faster than traditional processes. In particular, the cleaning is done on-site rather than in a central plant.

[Si_Amigo]

I’m just about certain that the Master has addressed this subject but for some reason the search is not finding his answer.

[Si_Amigo]

Google says that it should be here: http://www.straightdope.com/classics/a1_109

But the link isn’t working.

[Troy_McClure_SF]

That doesn;t seem right…
http://www.straightdope.com/classics/a1_109.html

[Zeldar]

All I know is that they brag or bragged about having it take an hour or less.

One Hour Martinizing

[Sapo]

Martyrization by martinis? sounds like it would take more than one hour, though.