So, do you think it will work? I don’t.
Oh, I’m sure it’ll work. If it works like the McDonalds near my house does, you’ll place your order, you’ll pull into your special parking space, you’ll wait 10 minutes and be given the wrong order. And the wrong change, more often than not.
This is the tidbit I found interesting:
Am I to understand that there are people who’ll wait an hour to eat at McDonalds?
IL, I think that means MSNBC sent out a photagrapher to take a snapshot someone using the new service. That photagrapher waited for one hour, during the dinner rush and came up empty-handed. No one used the service during that hour-long stakeout.
Anyways, I like the idea, but I don’t think that it’ll succeed. I’d try it out, and if I found it to be faster than the typical drive-thru wait, I’d consider using it.
However, I typically don’t use the drive-thru at all, I am generally not in a big hurry. I usually hit MickeyDs during work, and I don’t exactly need to spare those extra 5 minutes to get back to the office ASAP. Also, I like going in and ordering because it seems that the extra effort of getting out of the car insures a accurate order and I get to glance over the limited time only menu longer.
Thats off the topic, but I think that unless I had a reason to be in a hurry, I’d probably not use the service for the same reasons I don’t use the drive-thru.
The biggest advantage IMHO is the use of McBank, similar to the new Speedpass addition. Taking cash money out of the equation I think will be a big advantage to them. I don’t use Speedpass, but if I had a McBank account I’d use that with or without the McQuick service.
One vote here for “Not the Next Big Thing”. Not only do fast-food joints traditionally hate to accept phone-in orders, because people change their minds and leave you standing there with a bag of burgers you can’t sell, but also because, hey, “we’ve already got the drive-up window–how fast do ya need it anyway? Do ya want us to fire it out the front door with a howitzer or something?”
Anyway, here’s the big reason, IMO, it won’t fly.
Helloooo? Earth to Greenberg, Earth to Greenberg! [knocks Jack Greenberg tentatively on top of head]
Fast food is an IMPULSE ITEM, Jack, baby. If we were the sort of people who were organized enough to plan ahead of time and get a McQuick card and a McBank account, and figure out our “five typical meal orders”, and keep track of what they are and which two keystrokes are required to order, say, a Quarter Pounder, fries, and a chocolate shake, instead of being the disorganized sort of people who stand around the office at 11:58:58 a.m. and look at each other and go, “Where do you wanna eat?” “I dunno, where do you wanna eat?”–then we wouldn’t need a McQuick card. We’d all bring tasty, nutritious meals from home every day, and moreover, we’d have the breakroom clean and the microwave working, too.
Or else we’d have lunch reservations at Shaw’s Crab House.