I have been thinking about media that has had a strong impact on our culture. Mostly movies, but other media have given us phrases that have entered our language even if we never saw/read the original. Casablanca gave us “the usual suspects,” “I’m shocked!” and “this could be the beginning of a beautiful friendship.”
From Star Wars we get “These aren’t the ____ you’re looking for.” “That’s no moon…” Star Trek gave us many (as a Trekker, I’m biased) such as the Picard facepalm, and a phrase that was never uttered in any incarnation: “Beam me up, Scotty; there’s no intelligent life here.”
What other creative works have changed our culture, giving us common words or phrases that people don’t need to be fans to use?
Seinfeld was pretty rife with catch phrases. Not that there’s anything wrong with that.
I beg to differ that those Star Wars phrases are as generally known as you think. Most of my friends are Star-Wars-aged, even, and if they’re not fans of the franchise they wouldn’t know “That’s no moon…” However, “Beam me up Scotty” they would know for sure.
I question several of your examples being used outside of familiarity with/fandom of the original–they seem pretty nerd-specific.
The first that come to mind for me are red pill (which unfortunately is heard by a wider audience than those who have seen The Matrix) memory hole (1984), and rabbit hole (Alice in Wonderland.)
(Also–now that I think about it–the concept of Big Brother itself from 1984.)
Terminator gave us “I’ll be back”. And Predator has “I don’t have time to bleed”. “Nuke the site from orbit, it’s the only way to be sure” from Aliens.
Because of Jurassic Park when people hear the word “Raptor” they think Dinosaur instead of Bird.
The movie Bucket List which almost no one saw popularized the term in its title (yes the term predates the movie but it did not enter pop culture until the ads for the movie).
One way to answer the question in the OP is to look at the AFI list of the top one hundred movie quotes. That one from Gone With The Wind is number one. “Make him an offer he can’t refuse” is number two.