Tell that to the Times of Israel.
In counterpoint to “Where’s Melania?”, there’s “Where’s Victoria?”.
Wherever “here” is, there assuredly are those who do care.
Seems like quite a few people have suddenly starting caring about Brigitte Macron. 
All that had to happen is to have his insipid stupid show running, and we would not be in this position.
Ah, but the PM’s wife has her own life to lead (this one works in occupational health for the NHS, as well as being a mother). The sort of thing that seems to be expected of your FLOTUS is what we have the royals for.
Ah, but the same was true of Jill Biden.
I wonder if it’s Plaster of Paris, painted.
So it can quickly be torn down, later on.
There is a Wikipedia page on the “Spouse of the Prime Minister of Canada”. There was a raging debate for a while about whether there should be an “officeholder infobox” on the article, similar to that of the FLOTUS and some other Commonwealth countries.
Consensus was “no”. The spouse of the PM is not an officeholder.