… okay, it’s actually Tuesday here, but I figure Most of you ‘Mericans are still experiencing Monday so I’ll excuse myself.
So what’s mildly irritating for you today? What event has upped your dander, put the squishy dog poop under your bare feet, the sad wrinkle on your otherwise taut buttocks, the broken ring-pull on your pudding tin of life, put the black fly in your chardonnay, the rain on your wedding day, the no smooooooooking sign on your cigarette break?
For me, it’s been Monday’s local newspaper. Said paper has devoted half the front page, plus a double-page spread on pp 6-7 to covering a recent Jose Carreras concert in town. Why does this shit me? Well, chiefly because same paper will not devote any newspaper coverage to youth-oriented events, not a word of recognition to any one of a multitude of concerts and festivals which dot the events calendar throughout the year.
They’ll positively ejaculate over a Carreras concert in the Supreme Court Gardens – which I am sure was perfectly lovely – attended by some 5,000 people paying $120-$770 a pop to see the skinny bloke sing. They’ll have eleven large colour pictures of the happy WASPy concert-goers, enjoying their wine and canapés on the lawn, or hussied up in their tuxedos and froofy ballgowns in the front rows.
But they’ll ignore events such as, say the Big Day Out Festival, which attracts more than 30,000 people (mostly under 30 years of age) to the showgrounds every summer. They’ll ignore gigs like the Ministry of Sound show four weeks ago, which brought 3,000 people to a nightclub on a Friday night. No words will be written and no photos published of the recent Gay Pride Parade and after-party, despite the fact that around 10,000 people came to watch the Parade, the after-party itself bringing maybe 3,000 heads out to dance. And no doubt, they’ll ignore the upcoming series of outdoor summer dance festivals that will draw tens of thousands of partygoers to an amphitheatre for an afternoon of cultural enjoyment – yes, art just as cultured and just as valid as a fucking Jose Carreras sing-along.
… before someone speaks to me on newspaper demographics and marketing, I’ll point out that the paper in question is the only local daily publication in this state. Everyone reads it, not just the Jose Carreras fans. I’ll also make it clear that the economic impact of the ignored concerts is just as significant: each kid forks out around $100 for a ticket and they all spend up big on the day.
Okay, that’s the Mildly Irritating Moment for my Monday.
What’s yours?
Jervoise

