Yeah, I’m pretty sure he’s supposed to represent the toughest, strongest cleaning product.
I remember his earring used to sparkle when he winked at you at the end of the commerical, didn’t it?
I’ve always thought he was sort of originally designed as one of those turn of the century bodybuilders with the bald head, handlebar moustache, the black full-body swimsuit, and big triangular weights with “200 lb” painted on the side… eh, maybe I’m thinking of a cartoon.
Well, I don’t know. I recently “met” Mr. Clean at a food show in Ft. Wayne. He was pretty nice and polite, wearing all white, an earring, and his eyebrows are terribly white. Not blond, but white. And I think his nipples are plastic.
I remember reading an interview with the adman who created Mr. Clean. Even he couldn’t remember exactly what the deal was with the bald head and the earring.
I always thought he looked like he belonged on the cover of a “bodice-ripper” romance novel. Considering that the target audience at that time was (is still?) women, maybe they wanted to portray a muscular, exotic (see the earring!), sensitive man who stayed at home and cleaned.
Also, when P&G acquired Noxell Corporation they bought Lestoil with it (as well as Covergirl Cosmetics and Noxema brands). They used to make the stuff in a big vat up in Hunt Valley, MD. I’m sure they’ve divested themselves of the brand by now, but don’t know if it was sold or just discontinued.
Yeah, just checked. Clorox owns it now, which is fitting, since P&G used to own Clorox but had to divest them because of an anti-trust case in the 1950s, IIRC.