What, in your opinion is the greatest teaser ever dreamed up to prmote a movie?
It could be a trailer, a TV slot, webpage, slogan, etc. The sort of thing that leaves you salivating to see the movie, counting the days and hours until release.
Here’s my candidate.
A dark, foggy evening. A car slowly draws to a halt outside a house shrouded in fog. A tall figure emerges, a bag in his hand. He walks slowly towards the gate, then pauses to look up at a particular curtained window.
The Exorcist, of course, and I remember that this trailer and the accompanying hype, full blast on all the talk shows, and demons working overtime to possess enough people to satisfy the insatiable tabloids, had me practically summoning up Old Scratch myself in order to get a sneak preview of the film.
Two other great campaigns.
Psycho - “No one will be admitted to the theater during the last 20 minutes of this show”.
Close Encounters of the Third Kind - a highway, with something just out of sight over the rise ahead, something shedding an intense white light.
The Exorcist still takes it for me though.