MTV's VMAs - Live with FilmLook?!

So I turn on the VMA awards, and I notice that the show is being broadcast live using FilmLook (or some equivalent). I’ve never seen this done before. Has no one ever tried this or is it only just now technically possible?

What the hell is FIlmlook? Some kind of filter?

And we were wondering about that as well.

Well, http://www.filmlook.com/process.html

Makes sense to me now.

Filmlook® is a process which makes video look a lot like film. I’ve never seen it done live, in real time though.

Filmlook is just one brand. There are a couple others.

Come to think of it, there are some new Sony video cameras which can scan at 24fps (same as film). Maybe they used those.

Sometimes the filmlook effect is really terrible (The John Larroquette Show for example). Sometimes its nearly perfect. The VMA show looked pretty good.

I HATED it.

HATED IT.

I didn’t even notice it. I didn’t pay that much attention though, because I thought it was a pretty sucky show. Usually it’s better than other ones, but…

According to CNN, the show was shot with film-quality digital cameras.

The only other time I’ve seen this process used was on “Beakman’s World” which would have been a million times more enjoyable to watch.

FTR, I tuned it in long enough to see what the hubbub was all about. Five seconds was enough.

Don’t know whether it’s specifically FilmLook, but the WWF (now WWE) did something very much like it (film-appearing live shots) for the character of Goldust for several years in the mid-'90s, then started it again when the character came back this year.

I thought it was kind of making a postmodern statement that all of the music “stars” are just as fake and manufactured as actors in a movie.

Then again, sometimes I have a tendency to read too much into things.