I think David Bowie is an interesting example. In the 1960s he went out of his way to appeal to the public, he was ready and eager to appeal to a mass audience, and that never really left him. It’s just that throughout the 1970s he had a knack of either picking trends that were a few years down the line or twisting existing trends into new forms. At the time of the Berlin-era stuff he really did believe that he had stumbled on the future of music, whereas a man who didn’t care what the audience thought would…
I was going to say “would have reverted back to his original musical passion and never deviated from that”, but in the case of Bowie I have to wonder what was there, underneath the pursuit of fame and glory. Bowie seemed to exist for an audience, I suspect that when he was at home in the 1970s he simply took some heroin and went to sleep, there was no him underneath the artifice.
I’ll quote myself, from a blog post I wrote shortly after attending the David Bowie Is exhibition last year:
"On an artistic level there is an irony to his career. He was willing, eager to sell out during the 1960s, but there were no takers. By the 1970s he seems to have been sincerely driven by the magnificent power of rock spectacle, and latterly by a genuine fascination with American pop culture and European art music. Although he went out of his way to promote Heroes, none of his Berlin-period records sold in great numbers, and it’s hard to believe that they were intended to be chart smashes. He seems to have believed that Tangerine Dream and Neu! were the future, but not that they were a gateway to massive record sales.
If Bowie had simply been a cynical opportunist, Low would have been a disco record, Scary Monsters would have had a mixture of punk and reggae tracks, Young Americans would have been full of mellow, Eagles-esque country ballads, Never Let Me Down would have been wall-to-wall house music, Earthling would have sounded like Parklife-era Blur, all fake cockney accents and songs about cockney gangsters."
The first name that sprung to mind on seeing the topic was Lou Reed, though. And Frank Zappa. They both seemed to have utter contempt for their audience and everybody, and were amused that people flocked to them. With Lou Reed it was actually funny and endearing, and I wonder if it was a put-on (viz his famous interview with Lester Bangs - he could have simply had Bangs thrown out, but there was something about the fight that appealed to him).
Devo strike me as a melancholic example of a band that originally didn’t care what the audience thought - going so far as to play half-hour renditions of “Jocko Homo” - but they quickly came to the conclusion that they needed money to live, hence their post-1981 career.
The Jesus and Mary Chain. They famously went out of their way to antagonise the audience at their early concerts, and their first couple of singles sounded like this:
https://www.youtube.com/watch?v=UnO41-rKUsc
https://www.youtube.com/watch?v=b2bzrCCKDwc
DRUMS! SCREEEEE! mumble-mumble, ah-ha-ha SCREEE! SCREEE! etc. The rest of the shoegaze movement was famously uninterested in the audience and indeed the whole of the 1980s C86 scene had a curious “we love the fans but have our credibility to think of” attitude.