Everyone has seen the icon Windows provides for calling up your home directory: “My Computer”. Does that strike anyone else as childish and creepy? I didn’t write “My Receipts” on the manila folder I store my receipts in. I just wrote “Receipts”. I know they’re mine. If there was a chance someone else might run across it and think it might contain their receipts, I would have written “Hyperelastic’s Receipts”. “My Receipts” doesn’t tell others whose receipts they are. If they can figure out who “Me” is just based on “My”, then they don’t need “My” at all. They know who it is. Labeling things “my” is something I imagine a possessive six-year-old would do, or maybe an extremely neurotic adult.
This “My” business is all over the place now. When I log in to my bank’s website, it says “Loading My Accounts” while the page loads. That threw me for a loop the first time I saw it. Why would I want to see your accounts? I want to see my accounts. It should say “Loading Your Accounts”.
I trace it back to the trendy (at least it used to be) Japanese habit of using the English word “my” to describe their possessions. They had ads reading “My Car. My Happy.” and silly nonsensical stuff like that.
When will it all end?