Name of Software Shop San Rafael CA 1985-1990 Retail System AU Executive

This one has been bugging me for 3 days.

In ca 1985, an executive of an Australian Department store bought the N. American rights to a software system the store had developed.

He set up shop under the name: [his name] And Associates.

Then he learned why you hire the Sales MANAGER BEFORE you hire the Sales Reps.
A sales rep had committed the company to completely re-design the system.
For about $2.95 Fixed Price.
The customer was Zales Jewelers.

Name that Company!

This much came to me while trying to sleep:

"Peter R. _________________’. my first thought was “Johnson”, but I’m now thinking it was a different last name.

I may have stumped the boards! I am so proud of myself!