Native Ameria Rights Fund

Factual Questions
1

Where are they getting all their funding from? They have commercials on all day, at least in the West. They seem to be generic in that they don’t mention any state by name, they just say “This state”

They must cost a fortune to air. They’re on more often than that stupid pillow commercial.

2

They’re a nonprofit founded in 1970 to take court cases related to Native Americans across the country. They rely on donations, from what I can see.

http://www.narf.org/

3

[Moderating]
Not really any arts connection, here, so I’m moving this from CS to GQ.

4

I hardly ever see one of their commercials. (maybe once in past few years). I am, however, aware of their work and have sent them money from time to time.

5

They’re likely cheaper to air than you think. “Direct response” ads tend to fall into one of three camps:

  • Charity fundraising (the ASPCA and Save The Children are among the others who run this sort of ad)
  • Life or health insurance (often targeting seniors)
  • And, mail-order merchandise

“DRTV” ads are usually 60 seconds or longer (whereas most other TV ads are 30 or 15 seconds these days), and they’re usually either:

  • run as a “pre-emptable” media buy (that is, the advertiser pays a low rate for the media time, but the station can pre-empt the ad with another ad if the other advertiser is willing to pay more)
  • run during “remnant” time (that is, they pick up ad spaces that the TV station or cable network hasn’t been able to sell)

Net of it is that DRTV media can wind up being pretty cheap to buy, if the advertiser isn’t too fussy about when their spots run.

6

Pretty sure that most of these are aired as public service announcements (PSA’s) and probably don’t cost anything.

This rapping one is the one I see mostly, and the production value is very low:

7

They run probably 20 times a day out here (Colorado)

8

I see them daily to every other day in Atlanta.

9

Derleth is correct. NARF is a non-profit and exists on donations. I’ve been a member for over ten years. We address the legal aspects of issues in Indian Country or issues that pertain to Native Americans generally.

10

But do you pay for air time for your PSA’s or is it donated by the stations?

11

I don’t know the answer to that. I am sorry, Omar.