Mark Cuban has been pretty critical of Sterling’s comments, but he did make the point the other day (not sure if it’s been mentioned) that there could be a slippery slope if you start pushing out owners who have unpopular ideas. Basically, what about the owners that oppose gay marriage? Or the open homophobes? The anti-Semites? Etc.
I’m not actually sure what Cuban’s point is, as I think the NBA would do well to push out anti-Semites and open homophobes, but perhaps being an owner he knows that other members of this mostly white, rich man’s club have precisely those views and maybe Donald Sterling isn’t the singular objectionable guy he’s being held out to be.
Nonetheless, at the end of the day even if that’s the case the other owners have had the good sense to keep such opinions private and this is the entertainment business at the end of the day and requires having a good brand and not one that alienates large segments of the population.
Some have said Sterling’s lifetime ban was a harsh punishment. I guess I can agree that “on paper” it does seem harsh as I believe it is the first league action against him for any racial issue (the other incidents were I believe lawsuits and never resulted in a judgment against Sterling to my knowledge.) If you compare owners in other sports leagues who have made similar statements (Marge Schott of the Reds being a direct analogue), she was banned for 1 year after her first comment and 2 years after her second one and sold the team near the end of the 2 year ban.
You could I guess make the argument that comparatively Sterling’s comments, which were theoretically in private with a person he had an intimate relationship with were milder than Schott’s as hers were in public to the press. Further, Schott actually basically endorsed Nazism which is a more reprehensible outburst of racism than Sterling’s.
So there is the argument that yeah, for a first official offense it does seem harsh and maybe on some level he should have a chance at redemption. But the NBA is in the basketball business. It has to react to the situation on the field.
For whatever reason, Schott’s reprehensible views while widely condemned didn’t have coaches ready to quit working for her, players ready to refuse to work for her and opposing players ready to do a sit out until she was forced out of the league. The players are the product here, and when the players and many of the coaches in the NBA are legitimately talking about a work stoppage then the commissioner has to act in the best interests of the NBA, not some concept of proportionality to Sterling. I’m sure if the MLB players had responded to Schott the way the NBA players did to Sterling Selig probably would have responded more harshly to Schott.
We can speculate on why that didn’t happen in baseball, my personal guess would be Jews are probably less than 2% of baseball players and coaches whereas blacks are probably 85% of basketball players (in the MLB/NBA respectively.)