NBC has however chimed in and said that they did so over DRM concerns citing that…
Their side of the story is here:
Let’s just digest this little statement here…
it is estimated that the typical iPod contains a significant amount of illegally downloaded material.
Well that sounds like rock-solid evidence that things need to be changed. NBC denies that they would have charged 5 bucks an episode, only that they wanted greater DRM protection and also wanted some liberty in “packaging” their shows.
I have no idea what kind of packaging they wanted to use, but I’d imagine that therein lies the 5 bucks an episode conundrum.
But lets get back to the DRM bit here. How fucking stupid are you, NBC? Seriously? You take the most successful, secure, legal, stream of online revenue and are unsatisfied? Where is the evidence of iTunes content being copied? It is true that there is indeed a program that strips iTunes Music Store content of its DRM, however, Apple has patched this at every turn.
It’s just another typical case of Big Content turning around and biting the hand that feeds them. It if weren’t for Apple dragging the rest of the world kicking and screaming into this fucking 21st century, technology in this area would be much further behind with nobody making any money at all. What is Apple’s stance? To provide content for a fair price. That’s it. Apple has time and again, come down on the side of the customer in various battles over content providers.
But you see, here’s what happens. Big content providers start looking at some numbers…then they start to get envious of Apple’s position in the bargaining process. Who are they to dictate the terms of how we sell our content? If we didn’t have to deal with them we’d make lots more money! Except…there would be nothing without Apple.
These are the same idiots who have clips of their TV shows taken down from YouTube. It’s literally the best free promotion you could ever get. I thought that NBC might be a bit more savvy considering how they’ve hosted a majority of the type of clips that would have been taken down before, but now I’m not so sure.
I don’t know what NBC expects Apple to do. Should they install pirated material detectors in all versions of iTunes? Does NBC want iTunes to scan for its material? who knows.
The thing is that Apple would love nothing more than to have a MUCH more popular music store. Apple wants to position itself as a media company, and NBC et al. have a huge problem with that because they don’t like being told what to do. What’s going to happen here?
I predict a few outcomes. NBC very quietly agrees to the previous terms and keeps it as quiet as possible. This is what everybody wants. Lets be honest, buying a DVD of a series costs the same and has many more features.
NBC is stubborn. That means no new ITMS content. What does NBC do then? I don’t know. They probably will turn to some other method of playing their content. Only people won’t buy it because it won’t work on iPods.
So NBC, Fuck you for being so goddamned stupid. Here I was, thinking that we were finally heading toward an age when people could download a TV show whenever they feel like it (And PAY for it), yet this is somehow not acceptable? These fucking cretins will never understand that the consumer will choose the path of least resistance to content, ALWAYS. If I miss a TV show, am I more likely to pirate it or buy it? I’d buy it from iTunes, but will I install some proprietary software that sucks because you refuse to face the reality of content distribution? Nope.