It was too long for the title, but I specifically mean the way that they dump a new season of their new, original shows a season at a time, available for anyone to binge through at their own pace.
There’s something appealing or sort of romantic about the way there used to be only 3 networks. TV watching was a communal experience - there is a very high likelihood that a significant fraction of the population was watching the same show last night. You’d be on the same page and could discuss it at the water cooler. Now, I’m not saying that’s better than what we have now, because it’s not, but we have largely lost the communal feeling of sharing TV.
After that, we developed hundreds of channels. On-demand. TiVos and DVRs. That all fragmented the previously fairly unified TV market. And generally, that’s way better, because everyone has way more options to suit what they want, and because different networks are willing to try different things, some of the greatest shows ever made probably wouldn’t have been made on the traditional broadcast model.
But viewership became fragmented. Only for the most popular shows was there a lot of water cooler (or here in cafe society) discussion of episodes as they aired. Things like Lost (piece of crap that it was) or Breaking Bad or Game of Thrones ended up being able to unite us in our watching habits as we were hooked on them and all watched new episodes as soon as they were available, and it generated that shared experience and a lot of discussion. So even though the average TV show wasn’t a communal experience like it used to be, some really compelling ones still were.
Netflix breaks even this model. At least with the previous stage I referred to, we were all watching the same episode of the same time. Only a few iconic shows got us all on the same page, but we were all on the same page.
But Netflix decided to differentiate themselves from traditional broadcast, that they’d drop the entire season of a new original show at once. So even if we were all watching the same show - I think Black Mirror would be an iconic show just like Lost/Breaking Bad/Game of Thrones - now we’re not watching episodes together anymore.
Some people would binge the whole new season in a night. Some people would space out their viewing to build some anticipation between episodes and not overload on it. You couldn’t know where other people were at, so it became hard to have discussions. We have seasonal discussion for black mirror threads, but they’re a mess. People are cross-talking to each other about episodes that some people in the thread watched, and some people haven’t. If you weren’t a binge watcher, finishing the new season on day 1, and you didn’t want to see discussion for the other episodes, you basically had to stay out of the thread until you finished the whole season.
I like to not watch an episode more than once every few days. I feel like the time between episodes benefits the watching experience, because if you just blast right through it you miss something. Which means that when I was done with each episode, and wanted to go discuss it somewhere, I couldn’t, because I’d just get caught up in that thread where people were talking about all the episodes at once, most of which I haven’t seen. So I had to wait a couple of weeks to participate, and by then the discussion had died down.
I, personally, think this model is a failure for that reason. It strips TV shows of the communal experience they sometimes still have. Other major streaming services seem to agree, because only Netflix does the season drop. Other streaming services still air new episodes to original content once a week.
There’s also something in it for them - people will tend to subscribe longer for the new episodes if they want to see them as they come out. Of course you can bypass this by waiting until the whole new season has aired and then watching it all in the span of one month’s subscription.
Even so, I strongly prefer the weekly episode format for new, original streaming shows, because the last vestiges of that sense of community that we sometimes see have value.
In fact, if it doesn’t run afoul of any sort of Cafe Society rules, I’m going to try to make 6 episode threads for Black Mirror when season 5 airs. I know that’s a lot of threads at once, but it solves the problems I mentioned with cross-discussion between episodes and people who watch the show more slowly being unable to discuss it. The episode discussion will be cleaner (just about that episode) and people can take them at their own pace without risk of spoilers for other episodes.