Let’s discuss your new car buying experience. I am currently in the market for a new vehicle, and I have been overwhelmed with an avalanche of information. (This will be a fairly long OP… Right before the end, I sum my most recent dealership experience).
First, has anyone used one of the buying services, like TrueCar, Edmunds, KBB, AAA, etc? If so, how did it work out for you and would you recommend it? Also, does anyone know how these services work (with respect to what vehicles they show you, for example)? Also, do you actually see any tangible savings, or are these all tools designed to get buyers on the lot, and the money one pays for a vehicle is going to be relatively the same no matter what “service” they use (or no service at all)?
I have noticed a few things:
- each “service” shows you different vehicles. TrueCar, for example, will let you create the exact vehicle you want, but will rarely show you a car that matches exactly what you are looking for. They will give you a few local dealers, with current inventory that never matches exactly, but is pretty close. Before you say “well, they cannot sell you what they don’t have in inventory”, the vehicle I am looking for is fairly standard, with a standard equipment package. I am able to find this vehicle easily by looking at local dealer inventory, or on other service sites.
2). Edmunds gives a different guaranteed locked in savings amount versus TrueCar. However, that doesn’t mean you will ultimately pay a different amount. It seems to be a starting point for the negotiation process. And the other important thing to note is that you are never comparing apples to apples, at least in my experience so far. Each service shows you different available vehicles to choose from, and they never overlap. It would seem that each service has access to a subset of a dealer’s inventory, so you, as the consumer, cannot focus in on a specific car and get the best savings deal possible for that one car (i.e. The services do not seem to directly compete with each other).
3). TrueCar says it will guarantee the savings on the exact car you want if you order it from the factory, which is an 8-12 week wait. Of course, there is also fine print, which includes the handling of any available incentives, (interest rates, customer cash back, etc) and how the price is ultimately locked in. I don’t believe they are guaranteeing anything, although I assume they must be giving folks close to what they are showing, or the services wouldn’t be very successful or sustainable in the long run.
Then, there is the trade-in… Where to go for the trade-in value of your vehicle?
I have used 3 different websites.
- kbb,
- edmunds
- black book
All give slightly different numbers, although they all seem to be in the same ballpark. Anyone have any different sites or sources you use and find reliable?
My last question, and maybe this is for someone who is in the business, but anyone’s opinion is welcome. With all the data available, it would seem the consumer is in the driver’s seat. But I don’t think auto dealers are struggling to survive. So, my working theory is, there is a dollar amount that a dealer will NEVER go below on a vehicle. If you walk in with a savings certificate from, say, TrueCar, they may give you that, but they will get the money they want through low-balling you on a trade or killing you with a high interest rate.
There is a local dealer here who claims to be currently giving people $8,000 OVER Kelly Blue Book prices. Even if that is wholesale, that doesn’t seem possible without dealing with either fine-print exclusions, or impossibility high interest rates.
***** personal experience *****
I did a ton of research, went to a local dealer who was advertising a “rock bottom price” for the exact car I wanted. I printed that page out. I also printed out information regarding my trade. My trade, wholesale, in the lowest condition category (my car is in very nice shape, but it is not mint or pristine. However, it doesn’t need any mechanical work and would only require some minor detailing to make it sellable. No rust, no dents, no accidents. It just passed state inspection, so I am pretty confident in the car’s condition) is $9500. That is the LOW wholesale price. Local retail on a similarly equipped car with 10,000 MORE miles runs around $13k.
I printed out every ad, documented everything, and went into the dealership. I told them this would be a pretty fast sale if they were willing to stand by their advertised price and be fair with my trade.
90 minutes later, I walk out and drive home. They offered me $7000 for my trade (and they were doing me a favor), the price on the website included a few incentives, one of which was something that NO ONE could qualify for (there was one incentive that was an “either/or” kind of thing… You could get $x for being military OR a police officer… But you couldn’t get both, but they included both in their “rock bottom price.” :dubious:), and on and on. It was amazing.
I told the sales manager I wasn’t being unrealistic or unreasonable on my trade… Here was all the local data to back it up… And if he wanted to make the deal, he had my contact info.
He told me he couldn’t go higher on the trade. On the way out the door, he offered me $500 more. I said no. He sent me a text and called me the next day, asking me to come in so we could “work something out.” “Ok”, I said… “You know where I am with the numbers… If you agree, I will come in and sign the paperwork. If not, tell me now.” He says “well, the car you wanted was sold and is no longer here. But we do have a similar one that will cost $xxxxx.”
I said “you are telling me that car sold already?” He said “oh yes… Very popular car, as you know… But we have a similar one with about $2k more of options on it.”
I said “no thank you. I will continue to look.”
The car was still for sale 2 weeks after this conversation. :dubious:
Clearly, this dealership is unethical and lies. It is also clear to me that they don’t believe anyone does any homework. Not only was it sitting on the lot, but it was still on their website and also showed up in the manufacturer’s inventory as “for sale”.
I was asking for them to honor the price they had on their own website and give me the lowest wholesale value on a vehicle they could flip for $4-$5 k more easily. They still wanted more from me.
Oh well. On to the next dealership!
So, share your experiences, if you used a service like TrueCar or negotiated on your own, how you did on your trade, etc. Anything you want to tell us about your personal new car buying process. Include ethical or unethical sales people/practices if you wish!