I am not making this up. It came in the mail.
“A special offer for you. 20% OFF with this coupon on any* sale or clearance item…”
Okay, so far we’ve included any sale or clearance item. Now let’s drop to the 6-point type at the bottom, which says:
“*Sale or clearance only. 10% off in our Home Store, Shoes Men’s Tailored Clothing, Fine Jewelry and Intimate Apparel. Coupon can not be combined with any other coupon, offer, special order, phone/mail/internet order or previous purchase. No coupon discount on Superior Values, Dockers pants, Levi’s, Men’s Lee, Men’s/Young Men/s and Children’s Designer Brands, Junior bottoms, IDEOLOGY, Easy Spirit, Henckels, Small Electrics, Kate Spade, Vera Wang, Waterford, Gift Electronics, iPod, Toys, Personal Care, Vacuums, Designer Bed and Bath, and selected Fine Jewelry. Extra savings % applied to reduced prices.”
Yeah—reduced prices of what? What’s left? Underwear? (I guess that would be Intimate Apparel, hence 10% only.) Um, I’ve got it–suitcases. If they’re already on sale, that is. Yep. With this coupon, 20% OFF on . . . suitcases. 10% off on other certain selected items that are ALREADY on sale only, and . . . NOTHING OFF on the rest of the store.
Oh sure, I realize the point of this coupon is only to get me in the store, and the point of the 6-point type is not to read the 6-point type. But the use of that word “any”–now, that really offends me.
[My own disclaimer: For clarity, I have not rendered the 6-point type in actual 6-point type, and it may actually be 4-point type.]