I’ll also point out how useful they can be to actors.
Blumhouse - I just looked at their wiki page - because they don’t want to spend a lot of money (comparatively) give lead opportunities to actors who might not otherwise get a chance to lead a movie. It provides a chance for actors to show their stuff.
Yeah, and it’s going to make over $12M this weekend. Marketing adds quite a bit, possibly more than the production costs based on the number of ads I’ve seen. Figure if it grosses $25M in the theaters and does comparably on video, this will make a nice profit.
Didn’t realize this was Blumhouse. (The Sony name appears more prominently since they are releasing it.) Explains a lot. They are getting quite savvy about knowing their market.
For a fun comparison, there’s Dolittle: sure, it grossed over $20M domestic in its first weekend, and went past $40M by the end of the second and $50M by the end of the third; but that’s nothing, that plus $100M overseas would still be a flop even without factoring in the advertising; how many Islands could you make for the cost of one Dolittle?
Just bumping this to note that Box Office Mojo now has it past $25M domestic (and $45M worldwide) as of this weekend, and set to open in Mexico later this month.
My husband and I actually enjoyed this movie. Our personal canon is that this is a prequel to the series and that Roarke and Tattoo are legacy characters (similar to Dread Pirate Roberts).