*If nitpickiness bothers you, suggest you skip this. However, if you’re my kind of people, please have a seat right here by me. *
Traditionally, news articles have been written to be top-heavy, with the most important details given right away and less important details farther down. This was so the story could be cut from the bottom up without losing the meat of it.
I know feature articles have not necessarily been written this way–they are written in a narrative style… but holy crap. I see a headline that looks interesting and start reading, hoping for the punch line somewhere near the top and read and read… now I have to scroll down, down, down or go to another page and often give up before I get to the point.
Has anyone else noticed this?
I read a lot of publications online than also have a physical version-- the New York Times, The Atlantic, Esquire, Christian Science Monitor-- and I’m seeing this phenomenon a lot. Presumably they’re feature-heavy so I guess they think it is permissible to meander to the point or build to a climax or something. But geez, when you’re reading on your device, it would be nice to find out what the headline means before you have to scroll through hundreds of words.
Even in my local newspaper (I’ve started taking the paper version again after a hiatus of 15 years), there is a headline today: **“More Freshmen Aim to Stay at [name of local university].” **
I wanted the opening paragraph to explain the headline, along the lines of:
or something like that. When I read that headline, I want to know right away WHY the students are arriving as freshmen and choosing to stay for four years and graduate. Why? Because I’m connected with a community college and there may be some things we can adapt.
But the article starts with “Mary Lou Jones” (made up name) and how her friend and family urged her to go to a Big Name out-of-state school and she decided to enroll here. The next paragraph defines some terms. Then I turn to an inside page and I STILL haven’t found out WHY these students are deciding to come here and stay here and graduate.
It turns out that the reason-- finally located in the last 1/3 of the article, on page 6-- is that this college has a boatload of scholarship money to hand out and it’s keeping students around. So why couldn’t the opening paragraph have read:
THEN I’d like to read about Mary Lou and her experience, now that I have some frame of reference. :smack:
Who is editing this crap anyway?
This happens in the fancy-schmancy publications I cited above, too. Intriguing headline, but I have to plow through thousands of words to get to the point. You don’t have to give away everything in the first paragraph, but don’t make me scroll, click (or physically turn) to the next page/screen, and the next and the next to find out what the freakin’ headline was referring to.
As a grant proposal writer for 35 years, I have learned to get to the point immediately and then give the backup and supporting information after you’ve told them what you want them to know. Otherwise, *people stop reading. *