It’s illegal to drink beer in public in other parts of the world – where I live, for example – and it doesn’t seem to harm beer sales. All it would mean is that Russians would have to drink beer somewhere else, such as in their own apartments.
(Would this mean that drinking vodka in public would also be banned? If not, it would certainly be unfair).
I was in Russia on Thusday. The situation is just a little bit out of control. We’re not talking about a couple of hobos and/or college kids chugging back a few in the park on a Friday night - it’s the entire population getting hammered every night* and leaving the evidence behing in the street. It’s an amazing sight, but not a good one.
*some hyberbole added, but not much