I’ve heard this both before and lately: “Here’s this hot button issue! Why isn’t anyone doing anything about it? Why isn’t the media covering this?!” And someone replies with multiple front page stories on CNN and the Times discussing the massive efforts being taken to address the issue.
On one hand, this is pretty common and usually the fault of the speaker, just like “they didn’t teach you THIS in school!” On the other hand, many issues, especially heavily political ones, do need some special effort in getting it in front of the public that would be beneficial in many ways. On the other other hand, you can’t force media or their audience to actually pay attention, and such fruitless efforts may be better spent actually solving the problem.
Where do you fall on this? At what point do you start assuming that if you’re not hearing about work being done, it’s probably not happening? How much awareness do you want, and how much do you think is needed in general?