…I’m not seeing a "rightward trend.
I’m seeing people that ideologically generally agree with that I don’t follow at the same frequency I used to see the people that I follow.
Fixed to do what?
The chronological feed used to show tweets from people I follow, in chronological order. That got replaced by the following feed which shows just a fraction of the people that I follow in chronological order, while whole other people have completely disappeared. And that includes “not famous” local people that I’ve had extensive interactions with in the past.
The intent of the rebranded feed is quite clear. Musk has talked about how the feed will now prioritize ‘verified users’ and what we are seeing are just tweaks on the way to trying to make this work. So I’m not actually expecting this to eventually “get fixed.” This is actually the way they want it to work.
You can’t “try a feature” for two weeks with no announcement, no fanfare, and reach any sort of reasonable conclusion from that sort of rollout. For example, they experimented with a “you may like” feature at the bottom of each thread. You’d get to the end of the thread and it suggested some other tweets you might be interested in. It took me probably a week to even notice it was there: then a few days later it was gone.
What was the point of that? What could they have even learned from that type of rollout? No user surveys or feedback. Just there one day, then gone.
I’ve already told you about the shopping feature, which got torpedoed by Musk, but had the potential to actually generate revenue.
Which ones have “worked well?”
Treating them like shit though is a terrible way to build morale. Less pay, poorer working conditions, not paying the rent, having the threat of instant dismissal constantly hanging over their head are never a great way of building morale.
“Throwing shit at the wall” is not straight-up agile development. It’s just throwing shit-at-the-wall. Agile is a methodology, and a much more rigorous and robust process than simply whatever the hell it is they are doing at Twitter at the moment.
What are they “building constantly” now? It’s a mature product that is now billions of dollars in the hole. Revenue should be the primary concern, which means the focus should be on customer retention and making the advertisers happy.
But the algorithm is now borked, and even the biggest Musk boosters are complaining about it, the sales team have been depleted, they are being sued for non-payment of rent, they are at risk of not being in compliance with multiple EU regulations and have probably breached the FTC consent decree, so I ask again: what’s up with all of this building constantly, shipping often, rolling back and refactoring when things go wrong right now? (And “get feedback from customers”? LOL. Customers didn’t even know they had implemented new features, let alone have any way to give feedback)
What’s the end game here? Even though the platform pisses me off now I’m still using it. Its just that Musk has made it harder to use now. None of these “rapid changes” will bring in enough subscribers to make a dent on the debt Musk has saddled the company with. The only real hope they have, even in the short term, is to focus on bringing the advertisers back.
Twitter’s product isn’t its tech. Its a social media company. The main thing it should be investing in right now is a killer sales team. But even the best sales team in the world would struggle to sell a platform that has welcomed back with open arms the openly transphobic, the white supremacists, the misogynists.
It’s a philosophy that doesn’t work when you are essentially running a customer service operation. “Why is this supermarket giving me a smaller trolley with bigger wheels? And why are they suddenly taking it away from me?” A supermarket doesn’t need a dozen technical innovations every month. And neither does Twitter.
I just can’t emphasise enough how much poorer the Twitter experience is now. On pre-Musk Twitter, the emergency in Auckland would have gotten its own featured section in the explore feed, with information updated through the news team that was based in Australia. But that team is gone now. So the best we can get now are updates on NFT’s.
The damn thing’s broken.