I’m gonna disagree with everyone who says Twitter is going to collapse or go offline.
To be sure, Musk deserves to lose his entire investment for his hubris and stupidity. His technical skills are shallow, his management style is one typically associated with the diminishment of formerly great companies. All of it was unnecessary. Even if Musk had wanted to turn Twitter into his personal mouthpiece to denigrate his rivals and bury unflattering coverage, it could have been done so much smarter than what he’s doing.
But people really don’t understand how resilient Twitter is. In social terms its network of users is very sticky. In neurological terms it has a massive honking brainstem that’s well-protected against disruption. Twitter is well-engineered to continue in zombie form as long as Musk can keep feeding it brains. And in Silicon Valley, there’s no shortage of Nazi-adjacent techbros and H1-B slaves to keep things running.
SDMB veterans should consider how many years they’ve tolerated of slow performance, tired hamster jokes, “Winter of Missed Content” reminiscence, database struggles, the turbulent switch to Discord, controversial moderation developments. Introduction of a paid subscription - does “Charter Member” ring a bell?. Change of ownership to a new entity that doesn’t really “get it”. Endless struggles over what’s OK to post, what sort of people and behavior we want to encourage, what the “soul” of the board should be. Any of that sound familiar?
At every turn, a small minority declared the board to be dead. In fact, key people maintaining the site literally and physically died. It seemed unclear how things could continue, yet here we are. It’s changed, but it’s undeniably the same. We mostly don’t pay anything, we mostly have no reason to move on.
So folks need to go ahead and prepare their talking points: Twitter is going to be around forever. Musk will own it for a while. He will end up bending it to his will, he will end up burying the voices of his critics and boosting those of his flatterers. A few people will leave (have left), but most will be too lazy to switch. They tolerated Twitter before Marjorie-Taylor Greene was banned, and they’ll tolerate it after she was banned. The userbase will be resilient.
How about Twitter competitors? None really fill the niche. Technically speaking, it’s the easiest site in the world to build. The only challenge is scaling it. Original Twitter was a shitty little Rails app that crashed every 12 minutes, and they just rebooted it and soldiered on. But building a Twitter clone is unsexy work. It’s not cool or shiny, and investors know there’s no new money to be made there. So they try stuff that’s a different “twist” on Twitter, and invariably it falls flat, because Twitter users want Twitter. Partially they want the same technical experience, but mainly they want the Twitter social network, even if a third of it is converted to bots and Nazis. Grandpa is still Grandpa even when Alzheimers has eaten large parts of his brain.
What about revenue, about advertisers? Those are circling the drain, of course. But between the various oligarchs and autocrats Musk has aligned with, I am 100% confident there is an infinite pool of cash available to cover minimal operating expenses. Musk can funnel billions from the Gulf States, Russia, and China. It’s a private company; you’ll never know where the funds are really coming from.
Twitter will never be as “nice” as it was in the final days before Musk. It will become the hellscape it was circa 2016. But doomsayers should prepare yourselves: Old Crappy Twitter had users and advertisers for years and years, and so will New Crappy Twitter. It’s not going anywhere.