[QUOTE=Cazzle]
I still can’t figure out why these particular people came to us for price-matching instead of buying from our competitor [snip]… Part was that they brought in a printed and signed quote from the other store, which I’ve never seen anyone else do, and that they requested it back when I was done with it so they could remember the salesman’s name for next time. I just can’t figure out what they achieved.
[/QUOTE]
As someone in Electronics Retail Management (whose experiences exactly mirror the ones described in the OP and by several other posters), I’ve noticed customers tend to use Price Matching as a weapon to get a discount- “Oh, but A Competitor has this product cheaper!”. About 70% of the time we’re too busy to call and check and just match the price anyway (if it’s for a low amount, usually around $20-$50 or so, depending on the item), but often when we do call the competitors are out of stock, have a different price (or the sale has finished), or don’t carry the item at all. “Price Matching” is now almost a code for “I want a better price”.
Similarly, we don’t haggle over the price on most items. That displayed price there on the ticket is the price, take it or leave it. If you’ve seen it cheaper somewhere else- AND we can confirm it (ie, an advertised price, not a special deal worked out by the sales guy at the other store for you), then we’ll match it- but otherwise, we don’t set the prices at store level and we can’t simply change the price because someone forgot we’re not a Moroccan Bazaar and wanted to spend all day haggling with us over the price of a DVD player.
Some of our competitors offer a deal whereby they’ll beat a cheaper price by 10% (usually of the difference, but not always). I’ve had several customers throw a major hissy because I won’t do this for them- People don’t seem to understand there’s very little margin in laptops, digital cameras, and LCD TVs, and in some cases knocking 15% off the price can put an item below cost. At any rate, there’s a price point at which it’s better (from a profit perspective) to simply say “No, I’m sorry, I’m not going to sell this item at that price, and if one of our competitors will, then more power to them if they want to take a loss on it.”
You can’t win, as I’m sure you’re discovering. Electronics Retail is not a pleasant industry… the customers are increasingly angry AND stupid, the sales budgets keep increasing, and we’re under pressure to make every sale but also to make sure we maintain a profitable margin- a task which is increasingly becoming an oxymoron.
And don’t get me started on faulty goods! People carrying on at me because a $59 DVD player conked out after 11 months and I can’t give them another one because they don’t make them anymore, TVs that have to go away to Sydney to be repaired (try explaining to someone that they’ll be without a TV for a month), and anything to do with faulty iPods… I need a strong drink, I can tell you.