I’m looking for an example of an interesting Public Relations campaign that I can research and present for a graduate seminar. I’m thinking the edgier, stranger or more hilarious, the better. No preference given to older vs contemporary campaigns. Crisis communications campaigns (like the Exxon Valdez spill or Apple iPhone 4G leak) would also be viable.
I hope this post doesn’t violate the ‘no homework’ rule on the board. My thinking is that I will be doing all the research and analysis, I’m just looking for some inspiration for a fun topic to tackle. So any suggestions whatsoever would be most appreciated indeed.
There are a few examples I can think of - the one I liked the most was Speights Beer (a NZ company) which took a pub to London from NZ via boat when a London-based customer wrote to them to ask why they didn’t sell beer there.
Another very successful one was a Queensland Tourism promotion which ran a Best Job in the World competition.
And for one which went wrong - the public renaming of Vegemite - the abysmal iSnack 2.0.
What about New Coke? As I recall, Coke introduced it with much fanfare, but as we know, had to do some intense damage control before giving in and launching Coke Classic.
Radio station KFI in Los Angeles placed 400 hundred bulletin boards all over LA during the OJ trial. 200 said “Guilty” the other 200 said, “Not guilty”