. . .I mean, okay, not like it had a whole lot of my business anyway, but still.
They have this new sizing system. It’s called the Right Fit system. It involves a color and a number. The numbers range from 1-9. There are three colors–red, yellow and blue. There are also petite, medium and tall fits.
Oh, yeah. There’s a size converter. That requires measurements. I do not have measurements. I do not want to take measurements. First of all, I’m sitting at my desk at work, and I’m fairly certain that stripping down to my skivvies and breaking out the measuring tape would draw a few raised eyebrows. Secondly, I am not Ms. La-di-fucking-da Fashionplate. My clothes shopping tends to go as follows:
1.) Find jeans that match the magic number.
2.) Pay for jeans that match the magic number.
3.) Profit! Well. That last part doesn’t usually happen. . .
Anyway. Point being, if I wanted to be measured for my clothes, I wouldn’t be shopping at Lane Bryant. I’d be shopping at Contessina de Zaftig, or whatever the high-end, plus-sized clothing store is.
I can’t help but think that this new clothing size scale–the numbers, at least–is meant to somehow boost the self-esteem of women who shop at Lane Bryant. “I’m not a 20–I’m a five!” This, of course, means that the marketing professionals think that the average shopper is about as intelligent as the bendy gecko toy I have on my desk. You know. The one that’s missing an arm-wire because it poked through the artificial petroleum-rubber flesh of his bicep, necessitating an amputation. Or de-boning.
So, yeah. Entirely new system that applies to some, but not all, of their products. I guess I understand the concept behind it; some people have larger middles, and some people have larger bottoms. Fitting right is a good thing. But, for Og’s sake, if you’re selling this crap on a website, offer a converter that makes bloody sense. For instance:
Size 20 = Size 5.
Yellow = Top-heavy
Blue = Bottom-heavy
Red = Average
Do not make me play around with your stupid converter. Do not make me pull up another size chart side-by-side so that I can figure out which number equals which size. You’re not revolutionizing the clothing market; you’re not even revolutionizing your fucking store. The rest of it uses the US standard–which, while it tends to suck, is at least relatively uniform. It’s just YOUR internal brand that’s different.
Well. I’m not buying your internal brand. You guys can bite me. If I can’t tell what freakin’ size the clothes are, I’m not buying them. And I’m certainly not going to your store to play Russian Roulette with a pair of flare-legs. Jeesh. . .