So an online shop that I really like just posted that all their large bags are 50% off for the weekend. They also posted that the bags were coming with hot guys inside and showed two bags with good looking men, (actors, I think) photoshopped into the bags.
I’ve been wanting one of these bags, but they are expensive. I figured the joke was the guys coming with the bags. That’s fine, Ha ha! I don’t need a guy in my bag. But for 50% off, I can afford a bag.
Instead, after clicking on their link, I noticed that the bags are all priced quite a bit more than normal. Turns out the April Fool’s Day joke is that they aren’t really 50% off, they are 50% off the new temporarily high price. So as to effectively make the bags 20% off. In small print, this disclaimer:
(YES, WE TEMPORARILY UPPED THE PRICE ~ THIS SALE IS ACTUALLY 20% OFF WHICH IS STILL $20 OFF- SO GIVE US A BREAK ALREADY! IT’S APRIL FOOLS WEEKEND AND WE GET TO LIE ABOUT STUFF AS MUCH AS WE WANT…THAT’S HOW IT WORKS RIGHT?).
I mean, they’re right, they can do what they want. It just seems like the kind of joke that will irritate more customers than make them laugh. Customers usually prefer to find out they are getting a better deal than expected, not a worse one.
Does anyone else think this is a good strategy, or that it will backfire?