[QUOTE=Left Hand of Dorkness]
I agree that it’s the users that should bear the real ire, and it’s irritating that Blizzard focuses on the farmers, not the purchasers. I don’t even get their reasoning. Aren’t the gold farmers paying subscription fees just as surely as the gold buyers are? The only thing that makes sense about it is that the farmers are likelier to buy a new account once their old one is banned; as such, they’re a moneymaker for Blizzard.
[/QUOTE]
Huh. This may be the one time I really disagree with you, LHoD.
I don’t know that they’re focusing on one over the other all that much. Even if they were focusing on the farmers over the buyers, though, that strikes me as more sensible if you want to cut back on the practice. Cracking down on users sure hasn’t seemed to help the War On Drugs any; the suppliers will just find new buyers.
The only way RMTs will be reduced is if the farmers no longer find it profitable. After all, there is no Real Life penalty for them; even I wouldn’t consider jail time to be reasonable in this situation. Banning users who have already made an RMT purchase doesn’t work toward this goal, as they’ve already given the farmer their money. Whether or not that player returns to the game hardly matters, as there’ll be a new customer to replace the old one in a little while.
Banning the farmers, on the other hand, costs them real money, both the money involved in getting a new account and the time spent having to get a new account, during which they’re not earning. The more money they’re having to put in to maintain their job, the less likely they’ll be to want to continue it.
And why shouldn’t Blizzard (or the MMO company of your choice) earn money off these guys? They screwed up and broke the rules, and if they want to play again they effectively need to pay a fine to the company. Analogy-wise, their license is suspended until they pay off their speeding tickets.
The other option is education, which MMO companies are already trying. RMTs are roundly blasted in every forum the company can reach, with dire warnings of bannination for anyone who participates. Yet players still do consciously make the choice to give farmers their money.
Banning the users is useless once the transaction is made, except possibly as deterrence. The farmer has his incentive to keep doing his job, and there’ll always be other users dumb enough to pay real money for fake wealth. I’m not necessarily against banning users who participated in these transactions, but IMO in order to actually make an impact, more focus needs to be put on the farmers themselves and getting the message out to people who haven’t yet engaged in RMT.