The amount of markup is just about everything. If a store has a minimal markup on an item, more than likely you won’t be able to haggle the price down. It’s not in the seller’s best interest to go any lower, unless the item is shopworn, completely dated, or similarly unlikely to sell. If it’s current merchandise in good condition, and the markup is minimal, then the retailer is willing to gamble that it will sell at the marked price and probably won’t haggle. On the other hand, if you find something wrong with the merchandise, then you can try haggling. On the gripping hand, if you intentionally damage the merchandise to attempt to get a better deal, the retailer is quite likely to know that you’ve done so and will insist on the full price, right now, and you can just leave the store immediately afterwards. A lot of people try to pull this one, and retailers are onto this scam.
Luxury items are much more likely to have a larger markup than utility items. I’ve worked for quite a period of time as a salesclerk in a grocery/deli/convenience store and in a women’s clothing store. In the convenience store, we did a minimal markup on the domestic standard beer, and a HUGE markup on the Dom Perignon. I think that we sold the champagne for about $75 per bottle (it wasn’t a particularly good year) but I saw the owner and managers sometimes sell it for as low as $50 after a haggling session. The salesclerks, of course, were not allowed to haggle about the price, if anyone wanted to discuss the price they had to talk to the owner or manager. In the clothing store, we sold popular work/semidress slacks (Levi’s Bendovers) for about $15, which reflected about half of our normal markup. The owner reasoned that women would come in for the slacks, and pick up some other items while they were shopping. For the most part, this worked. We carried cocktail and evening wear as well, which was marked up at a much higher rate, as well as the costume jewelry. We were quite happy to haggle on these high markup items. We would also sell, at cost, anything that was really dated, though we wouldn’t sell below cost. Only the owner could make the decision to cut the price below cost.
I’ve successfully haggled for some items, cars, furniture, and the like. My tips are to show SOME interest in buying an item in the category, but not THIS particular item, or necessarily from THIS particular store, dealership, whatever. Someone who is just getting price ranges is not a real prospect, and the salesperson isn’t going to want to spend much time on a browser. You want to be seen as a potential buyer, not a browser. Don’t fall in love with a particular piece of furniture or car or style. Unless you’re living in the back of the beyond, you can find one fairly similar to it at another place if the salesperson won’t give you the right price. Figure out the price you’re willing to pay, but of course never let the salesperson know what it is. Remember, though, when you’re figuring how much you will pay, that the salesperson has to cover the basic cost of the item, PLUS overhead, PLUS the salesperson has to eat, too. If your highest offer won’t cover these basics, you won’t be able to buy the item, no matter how persuasive you are. The salesperson knows almost to the penny how much he must get on an item to break even, and he won’t go below that. If he does, then he won’t last long.