Over here in Northern California, we get to “enjoy” the rare treat of Annie’s Homegrown Totally Natural pasta-in-a-box. It consists of the same kind of crap that the Kraft corporation puts in a box, but with the snooty nose-in-the-air holier-than-thou addition of a “Rabbit of Approval” to let you know that, dog gone it, their pasta-in-a-box is “organic!”.
Here’s what they say on the back of their Alfredo shells & cheddar:
Annie, you flaming idiot! Do you even know what that damned “Certified Organic by Quality Assurance International” logo that you yourself display on your own goddamn box of pasta and dessicated cheese food powder actually means?!
Foods can be “certified organic” even if they have been treated with pesticides!!
On its face, any reasonable consumer who reads that blurb about being “healthier … not to use these additives” would think that your precious holy organic mac-and-cheese does not contain anything that’s ever been treated with pesticides. Something that just plain isn’t true. Every been on the receiving end of a false advertising lawsuit, Annie’s? :mad:
My personal favorite is Origins cosmetics, which claims to be all-natural, healthier, etc., but is really just Estee Lauder in different bottles. Oh, and look at their website. They’re now apologizing because they have regrettably discovered that their products contained animal products. Translation: someone bothered to do some research and caught us.
We have Annie’s in Connecticut also. Have for years. And I love it. Not because it’s “organic,” but because it tastes a LOT better then the Kraft junk.
After having downed many boxes of Annie’s “Mild Mexican” flavored shells and cheddar over the last couple of years – only because Kraft doesn’t have a Mexican flavor outside of their Nacho Cheese Flavored EasyMac – I have come to the inevitable conclusion that “organic” is Annie’s code word for “cheese powder that will not dissolve and mix into the pasta no matter how hard you try.”
(Although I note, as I read the label more carefully, that only the pasta is labelled as “organic”. The cheese powder is not. It might be made out of arsenic-laced plutonium for all I know.)