Origin of phrase "Don't go there" ?

[vivalostwages]

I recall hearing this phrase being used as early as 1990 or '91…but who or what started it?

[Patty_O_Furniture]

It looks like nobody wants to go there, but I am going to go there (out on a limb) and say Dana Owens (AKA Queen Latifa). If she didn’t come up with it, she sure did popularize it.

From this site:

A survey of 250 marketing and media executives in PR-heavy Britain found that “thinking outside the box” - meaning being original - was the most hated catchphrase. Others considered particularly annoying included “don’t go there”, “window of opportunity”, “the bottom line is …” and “I know where you’re coming from.”

I don’t think I’ve ever heard it being used by an executive though!