Minor things. Not really worth worrying about. And yet they vex me.
Couple of companies where I live have radio spots on that bug me. One irritant is part of the radio ad; the other is the actual ad itself.
First rant, directed at the Business Software Alliance: I’m sure software piracy is a serious problem, and I agree that businesses shouldn’t just make copies of a program willy-nilly. But please, please tell the impressive announcer-type who’s reading the copy for your ad that the word is pronounced “softWARE.” It is not “softWORE.” The first couple of times I heard this, I was sure it was just me, that surely the man was saying such a common word properly and I wasn’t hearing it correctly. But no. He says “softwore” (or maybe “softwar”). It’s irritating as all get-out.
Second rant, directed at AmSouth (or more specifically, the ad firm they used to concoct their radio spots): Please die. You have created possibly the most inane phrase I’ve ever heard on the radio. I understand that you want to emphasize the service you give to your patrons, but really now. Who signed off on the catchphrase “The equation is simple: You plus us equals we. That’s the power of AmSouth Bank.” You plus us equals we? Can you tell me why that’s supposed to make me want to do business with your bank?
Actually, I’m not so much angered by the phrase itself as I am by thinking that some creative-type got paid to dream up that drivel. I’m a creative type. Pay me half of what you paid that guy, and I’ll come up with something that doesn’t make people either laugh or jab the radio buttons furiously in an effort to prevent their IQ level dropping every time your ad is broadcast.
I understand that much of advertising is subjective, and what appeals to one person may not appeal to another. But I defy you, AmSouth Bank, or anyone else to explain to me why “You plus us equals we” would inspire confidence in your banking ability.