That in no way meets the definition of hypocrisy. It might if I was stopping them from seeing the film, but I’m not.
Roger Ebert isn’t complaining that he hasn’t seen the film. Neither is A.O. Scott. And they’re not going to say anything about it until they see it. Why? Because they’re actually film critics, not people with an axe to grind. I think the Anti-Defamation League is going to crucify him no matter what he does, so I see no motivation for him to play their game. They’ve got no right to see it, and there’s no reason they can’t wait. They just don’t want to. It’s not their style.
As far as I can tell, this is 100% the same as the controversy over Kevin Smith’s Dogma a couple of years ago. A number of Catholic advocacy groups went crazy over the film (sight unseen). As it turned out, they ended up giving the film free publicity, and ended up looking stupid when the film was not even remotely anti-Catholic. If anything, it was pro-Catholic, albeit not in a traditional sense, and all the Catholics I know like the film - they say being Catholic makes the movie funnier.
If you’re going to run an advocacy group, I’d like to think you have an obligation to use your clout responsibly and not criticize movies you haven’t even seen.