I realize a lot of it is probably staged, but I generally enjoy sort of half-watching Pawn Stars. Yes, you’re going to get lowballed at a pawn shop, but that’s sort of the point, they have to make a profit on the item. There’s not just the overhead of the rent and employees, but also time sitting on an item, which isn’t just display space but also the money locked into the item that can’t be invested elsewhere, and the risk that goes along with it.
In general, a collector coming into the shop isn’t going to pay full retail because, if he’s a decent collector, he probably has some connections and they want to keep their business, so they sell under retail. They’re generally very lucky if they can get retail value for anything that they sell.
And auctions aren’t as great as they sound. Not only do they take a large chunk for an auction fee, I believe 25-30% is typical, but there’s always the risk that it doesn’t sell for what they estimate it will sell for. And, of course, there’s the matter of waiting to post it in the right auction, because certain items will only get the right buyers at certain auctions which may be weeks away and they need the money now. So it’s not a surprise that they will often start an offer at around 40% of the auction value expecting a counter-offer and some haggling to get to between 50-60% of that value, maybe higher if they feel like it’s safe or they have a buyer in line. Considering the seller would be expecting around 70% and has no risk involved and gets the cash now, that’s really not as bad of a deal as it sounds like with the initial offer.
Even in cases where they have a buyer lined up, they still have to take a cut to make a profit, and they’re still offering a valuable service to the seller in finding someone who is willing to buy the item. The seller is getting the advantage of all of the connections and research that the pawn shop puts in to valuing the item and finding a buyer. And, generally, you will see that they’re often willing to go a little closer to retail in most cases where they have a buyer lined up.
Either way, the whole point is, as others said, they’re a pawnshop with a broader base than just buying old jewelry and stuff. People know the name and know they’re open 24-hours and know they can get cash in hand right now. If you’re really trying to get top dollar for the item, you’ll find a more specialized dealer, a specialized auction, or find the right collector yourself.