So, they got their regular bonuses, free video cameras, AND they got to make a nice donation to an organization of their choosing.
Gee golly! That big money grubbing bank sure is run by meanies!
Sure, NO business will do anything that doesn’t at least somewhat benefit them. So yeah, in that regard I’m sure it’s a bit of a stunt, but I’d argue that the ends justify the means. Not only is it a good way for the bank to make their annual donations, but it is also a great way for them to allow the employees to be part of the charitable aspect of the bank.
It’s a great way to “reengineer” the corporate philanthropy department. Give everyone one grand, fire three people who spend all day reading grants. Perfect.
I love the idea of paying things forward, but this does seem like chiefly a publicity stunt. But since it does help a lot of people, its one that I can live with.
Well, for one: you’re already getting your regular bonus and a free video camera- both very nice gifts from any employer.
Secondly, if your family is so truly in need, donate to the organization that helps you out. Do you frequent the soup kitchen? Give back to them so they can help you and your family more. Do you frequent one of those places that gives suits to poor people? Great. Take this opportunity to say thank you in a way you never would have before.
But quite seriously: I doubt most bank employees (even the part time ones) that are getting Christmas bonuses and video cameras are the main soup kitchen demographic.
One may be a well off bank employee with their immediate family needs already taken care of (your spouse and kids). I’m talking about maybe a sister/brother, cousin/uncle or your mother/father that has fallen on hard times and could use the money directly.
Having seen similar ideas before, I’m guessing that the bank will take all the video footage and use it as promotional material. It’s not just for proof that you’ve spent the money charitably. They’ll get some editing guy to knit all the shots of happy kids & homeless people together with a nice message about the bank.
So… given that this has the potential to be a very powerful ad campaign, maybe those dollars (1000 x number of employees) are being very well spent. Compared to paying an advertising agency to produce something this might be cheaper, and more ‘authentic’ - the PR holy grail. Plus the increase to staff morale.
All that still doesn’t make charity a bad thing to do - at worst I think you can say this is one of the better ideas of how to combine publicity with charity. But it’s easy to see how they can profit from the scheme.
Excellent point! I assume you’re suggesting that requiring that of students whose choices (and that of their parents) are pretty much limited is much more onerous than requiring that of employees who are free to take their job skills anywhere they want.