This.
The other similar trick is to have the GIANT LIGHTED NUMBERS be for regular gas. I can recall premium being 10 cents more per gallon when gasoline first spiked to about $2 (OMG11!!!1!) when I was in driver’s ed in high school. Talk about timing. Before I was driving and gasoline as 25 cents per gallon, the increment for premium was usually 2 cents.
Right now, with regular gasoline around here maybe $3.50 to $4.00 depending on brand and neighborhood, the premium increment is pretty reliably 60-70 cents per gallon, but is sometimes a full dollar. And of course the first time you can tell the actual price of premium is after you’ve parked the car and gotten out to go stand close enough to the pump to read all the price displays.
Probably half the cars on the road, and more in upper-middle class areas require prefer premium gasoline. Absent regulations, it’ll be a long time before any station is putting their premium prices up in GIANT LIGHTED NUMBERS.
Oh, wait, this isn’t the mini-rant thread? Never Miiiiind! 